Jan 9, 2012

why Google as punished its own chrome browser for 60days

Google is punished its own Chrome browser down in search rankings for 60 days following reports that the company was involved in an ad campaign that paid for links to bolster search traffic. The decision came after recent reports that a marketing company working for Google encouraged bloggers to write about Google Chrome for compensationThe practice of creating sponsored posts with the primary intent of gaming search results runs.

In updated remarks released late Tuesday night, Google’s PR team said, “We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days. But for the average user, Google's self-flagellation makes it harder to find and download Chrome, even if you're specifically searching for the popular Web browser.
Whats Happen?
As of Tuesday night, searches for “browser,” “chrome” and “google chrome” all showed that the browser’s main download page had fallen far down the search rankings and off the first several pages of results. Danny Sullivan of the blog Search Engine Land.one of the first to report on the story, said that he’d seen the page sink to as low as 73.
The annoying problem starts when a user searches for "Chrome" or "Google Chrome." In those cases, the first result is currently a Google support page called "Download and install Google Chrome" instead of the typical first result, Google.com/Chrome. So instead of a top search result that gets you directly to where you want to go, you end up on a help page that has a second link you have to click to get to the page you really want.
On Google+, webspam head Matt Cutts said that his team found that there was one sponsored post that “actually linked to Google’s Chrome page and passed PageRank” and found that was enough to manually demote the search results for up to 60 days.
Two mouse clicks (plus a little bit of reading to find the link you want) may not be such a big deal, but it adds another hassle for users in what should be a relatively easy process. I suppose Google was in a difficult position with this choice. If the company penalizes Chrome, then users will have a slightly harder time using Google search.
Google PageRank Story :

At the time the statement was originally sent, around 1:30 PT today, the page had a publicly-reported PageRank value of 9. The highest you can have is 10.
Google doesn't specifically state it will punish a site's PageRank for creating sponsored posts. The problems start when paid posts start linking back to the sponsored website--in this case of www.google.com/chrome
Google reportedly bought online video ads from a digital media agency called Essence Digital. Essence then reportedly hired another company called Unruly to carry out Google's video ad campaign, according to Search Engine Land.The end result was that a number of blogs wrote positive posts (with the video embedded) about Google Chrome for compensation.
 The more links a site has pointing at it, the thinking goes, the higher quality it must be. Let's say Acme company is paying for bloggers to link to acmecompany.com. Google could see those paid links and determine that acmecompany.com was a popular site on the Web and thus increase its PageRank.


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